As the Apple Watch® continues to show up, literally everywhere, Steel created the SmrtKuff®️, the ultimate style solution for any dress code.

Steel is an original design house blending art, fashion, tech, and finance like never before. Inspired by old-world European sophistication and today’s modern lifestyle, all of our accessories are made with the finest materials, from the original SmrtKuff® for Apple Watch® to our collectible handbag sculptures and bespoke designs. La Maison Steel is a community that celebrates the icon in all of us. A creative genius. A rock star. A tastemaker. A tech head. A playful soul. An avid collector. A patient student. A true visionary.

Dream Big. Be Strong. Be Brave. Be Original. Be Independent. Be Iconic.

Steel has an elegant, archival sensibility that transcends time, and incorporates architectural lines and symmetry with glamour and femininity. Each piece is designed in Paris with unrivaled craftsmanship and materials. Steel is an aesthetically elevated community of independent spirits who appreciate all the details.

Steel is the exclusive maker of the original SmrtKuff ®

Day-To-Night SmrtKuff ®


RockStar SmrtKuff ®