As the Apple Watch® became the default watch of our century, Steel created the SmrtKuff™️ to merge it with design and fashion.
Steel is the original design house blending art, fashion, tech, and finance like never before.
Inspired by old-world European sophistication and today’s modern lifestyle, all of our accessories are made with the finest materials, from the original SmrtKuff™️ for Apple Watch® to our collectible handbag sculptures and bespoke designs.
La Maison Steel is a community that celebrates the icon in all of us. A creative genius. A rock star. A tastemaker. A tech head. A playful soul. An avid collector. A patient student. A true visionary.
Dream Big. Be Strong. Be Brave. Be Original. Be Independent. Be Iconic.