Welcome to La Maison STEEL

La Maison Steel is the first fashion house born OnChain, with a mission to empower the next generation and connect our clients to transparency and value through digital authenticity.

Our story began in 2019, longing for a luxe accessory for our Apple Watch® that spoke visually to our style aesthetic. As we engineered the original SmrtKuff®, we felt disconnected from the landscape of corporate luxury. We were inspired to design and create pieces from the soul, that would bring back artisanship and materials from yesteryear, but with a twist, using the most sophisticated modern technology.

La Maison Steel made history as a fashion-tech pioneer at Paris Haute Couture Week in July 2023: as the world's 1st blockchain native and authenticated luxury brand, unveiling the revolutionary wearables accessory, the Haute Joaillerie SmrtKuff® and modern art sculptures (which present as “handbags”) but are so much more than that: the Icon MiniIcon 28Everywhere and limited drop, 100% handmade and saddle-stitched in Switzerland and are collectible works of art.

We offer an architectural aesthetic sprinkled with a bit of Rock n' Roll and a whole lot of innovation.

We invite you to discover the STEEL philosophy: our commitment to the next generation to bring meaning to impeccable design, verified Polygon blockchain, blending old-world with the future. 

STEEL is the Inventor & Exclusive Maker of the Original SmrtKuff ™

Day-To-Night SmrtKuff ™


RockStar SmrtKuff ™