As the Apple Watch® became ubiquous, Steel created the SmrtKuff™️ to provide a design forward solution.

Steel is the original design house blending art, fashion, tech, and finance like never before.

Inspired by old-world European sophistication and today’s modern lifestyle, all of our accessories are made with the finest materials, from the original SmrtKuff™️ for Apple Watch® to our collectible handbag sculptures and bespoke designs.

La Maison Steel is a community that celebrates the icon in all of us. A creative genius. A rock star. A tastemaker. A tech head. A playful soul. An avid collector. A patient student. A true visionary.

Dream Big. Be Strong. Be Brave. Be Original. Be Independent. Be Iconic.

Steel is the exclusive maker of the original SmrtKuff ®

Day-To-Night SmrtKuff ®


RockStar SmrtKuff ®