“This Diamond-Packed Apple Watch Cuff Is Authenticated by an NFT” by Stephanie Hirschmiller for Decrypt
La Maison Steel is featured in Decrypt:
"Entrepreneur Nicole Steel is on a mission to fuse old-world craftsmanship with Web3 technology, in an effort to fight against counterfeiting and onboard more people to blockchain by speaking their language.
On Tuesday evening during Paris Haute Couture Week, she unveiled a collection of luxury connected cuffs for the Apple Watch—the latest product offering from La Maison Steel, the brand she founded in 2019.
Her “born on blockchain” SmrtKuffs—which start at $290—range from entry-level leathers from French tanneries through exotics, all the way to a limited edition,
made-to-order high jewelry version crafted by a Paris-based atelier."